We use predominatly Hasselblad H4D-40 cameras. These are universally regarded professionally as the de-facto standard in advertising photography. These are the worlds most expensive professional digital cameras which produce capture images in excess of 100 MB. We also use Canon's latest SLR cameras. The 1DS MkIII and 5D MkII. The Canon EOS 5D MkII can also shoot in 1080 High Definition. Giving us the ability to shoot not only Swf rotations, but also HD movies without moving camera positions.
Our lighting equipment is mainly Profoto Pro-8a packs. Profoto is one of the world's leaders in studio lighting. We also have other lighting techniques using Tungsten and HMI. All these different lighting techniques are tailored to each individual job.
Our turntable system has been hand made in America by a company who is very highly regarded in the TV and movie industry. Our turntable is fully automated and can take as many as 3,600 positons in one rotation. Our turntable is tethered to our cameras and computers giving us the ability to shoot products at an optimum speed. We can also control the turntable speed giving the ability to show how a product may evolve or change over a period of time whilst showing it in a 360 view. As our turntable is hand built we have ensured that it can handle the heaviest and largest objects which other systems are unable to.
